Get More Bidders: Harsh, Long Say Sale Day Prep Starts Now

If there’s a day when you want everything to go right, it’s sale day. So, how far in advance should preparations start? Three months out? Six months? Will Harsh, regional manager for the American Angus Association, and sale manager Rance Long, Rance Long Inc., say it’s a year-round focus.

Whether you’re looking to host your first bull or female sale or have been at it a while, this episode covers ways to manage the pre-sale to-do list, ways to get buyers in the seats, and making all the details “day of” run smoothly. With decades of combined experience, they share the secrets of sale day success. 

HOSTS: Miranda Reiman and Clay Zwilling, president, Angus Media 

GUESTS:
Will Harsh, American Angus Association regional manager for Nebraska and Colorado, grew up on his family’s central Ohio farm. He graduated from Oklahoma State University in 2018, and served as a regional manager in Arkansas, Alabama, Louisiana and Mississippi before taking on his current post. Today, he serves Angus breeders as the regional manager for Nebraska and Colorado.

Rance Long, Rance Long Inc., is a third-generation Angus breeder, and he and his wife are raising the fourth. An Indiana native, he attended Oklahoma State University and makes his living just down the road near Adair, Okla., today. He serves as a sale manager for breeders from across the country, helping them market their cattle and get the most for them. 

Related reading:
Plan Your Pathway to Sale Day
Calculate the deadlines you need to hit to have a successful sale with the Sale Day Calculator. 

This podcast is brought to you by Zoetis Genetics. Visit beefgenetics.com for more information.  

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