Capturing Angus History: A Conversation with Keith Evans

Sometimes you hear history second-hand, and sometimes you get to talk to people who lived it. In this episode, Keith Evans shares a little of both. As a 36-year employee of the American Angus Association public relations department he had a unique vantage for many big changes through the years. He first covers early history from proxy voting to the move to St. Joseph, before switching to changes he observed, such as the incorporation of artificial insemination to the “elephant ads.” Upon retirement from the Association, he authored, “A Historic Angus Journey — The American Angus Association 1883 to 2000.”  

HOSTS: Miranda Reiman and Mark McCully 

GUEST: Keith Evans — writer, marketing expert and Angus promoter — spent 36 years working in the public relations department at the American Angus Association. He came to the Association in 1962 with journalistic experience, which helped him in his quest to provide news that editors wanted to run. He worked his way to director of publication relations and retired in 1998. That’s when he undertook the research and writing of a comprehensive history of the Association, “A Historic Angus Journey — The American Angus Association 1883 to 2000.” 

RELATED CONTENT:  

Purchase “A Historic Angus Journey — The American Angus Association 1883 to 2000.”  

After 35 years with the American Angus Association, Keith Evans retires.

The "elephant ad" highlighted in the Annual Report on page 57 of the December 1984 Angus Journal.

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